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Workshops for companies

Dedicated training courses are designed for a selected group of employees or business partners.

The ABC of B2B Marketing - for small and medium-sized companies

We offer you an interactive training on the basics of modern and effective B2B marketing. The training develops issues discussed in the book – The ABC B2B Marketing.

Who is this workshop for?

You will benefit most from this training if:

  • You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department.

  • Your company operates in the B2B area - offers products or services for your business or organization

  • Your company operates in the B2B area and offers products or services for business or organizations

  • You are in charge of sales and want to get more leads from digital activities

  • You manage a small or medium-sized company and want to develop the competence to obtain leads on the Internet

  • You are  a marketing and sales consultant

  • You support small and medium-sized B2B companies and want to learn the benefits of marketing automation

What will you learn?

  • During the training you will learn how to plan, create and implement an effective strategy of customer sourcing through the methods and tools of B2B marketing

  • You will learn what actions are necessary for effective sales-oriented marketing activities

  • You will learn how to convince the management to engage and support the building of an effective team and marketing strategy in B2B

  • You will learn interesting examples of activities that bring the best results in small and medium organizations

  • You will learn the most common mistakes that are recommended to avoid when introducing marketing automation in your company

Would you like to know more?

 

Ksiązka ABC Marketingu B2B

Social Selling for B2B marketers

Interactive workshop on  professional use of business social networks in marketing and B2B sales support

Who is this training for?

  • You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department.

  • You build a B2B marketing or sales team and want to provide the relevant cooperation between these teams

  • Your company operates in the B2B area - offers products or services for business or organizations

  • You are involved in Social Selling and you see how important the content is in this method

  • You are preparing to launch social selling activities in your organization and want to learn best practices

What will you learn?

  • During the training you will find out how to plan, prepare and program social sales in a B2B organization

  • You will find out why marketers should become organizers of social selling activities in an organization

  • You will find out what elements and resources need to be secured to make social selling activities effective

  • You will learn the role of content marketing and marketing activities in the social selling program

  • You will learn about interesting examples of social selling B2B activities which bring the best results in small and medium organizations

  • You will learn about the most common mistakes in planning and implementing social selling activities

 

Would you like to know more?

 

szkolenia en social selling

HUBSPOT - FIRST STEPS WITH MARKETING AUTOMATION

Hubspot Flywheel

Interactive training on using the HubSpot system to support B2B sales and marketing

HubSpot is not only a marketing automation and CRM system, but it is also a methodology of Inbound Marketing proven in many companies, which allows us to generate high-quality sales leads. Find out how HubSpot can be useful in your company.

Who is this workshop for?

  • You will benefit most from this training if:

    You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department

  • Are you looking for a system that integrates functions such as e-mail marketing, marketing automation, lead generation, blog and social media publication management, campaign ROI analysis, sales support, CRM

  • You use simple e-mail marketing systems or look for an alternative to your current marketing automation system

  • Marketing activities in your company are or will be integrated into the sales process

 What will you learn?

  • During the training you will find out how to plan, prepare and program social sales in a B2B organization

  • You will learn why marketers should become organizers of social selling activities in an organization

  • You will find out what elements and resources need to be secured to make social selling activities effective

  • You will learn the role of content marketing and marketing activities in the social selling program

  • You will learn interesting examples of social selling B2B activities which bring the best results in small and medium organizations

  • You will learn the most common mistakes in planning and implementing social selling activities

How can you use this knowledge?

  • Thanks to the information gained during the training you will learn about the possibilities of the HubSpot system and decide whether it is a solution for your company

  • Knowledge of the most important elements of the Inbound Marketing methodology will help you learn the functioning of modern B2B marketing teams

  • We will also make it easier for you to convince managers and sales teams to introduce HubSpot as an effective tool to increase the effectiveness of marketing and sales

 Would you like to know more? 

Content Marketing in sales and B2B marketing

Interactive workshop on planning and creating content to support the sales process based on ABC Marketing B2B book

Who is this workshop for?

  • You will benefit most from this training if:

    You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department

  • Your company operates in the B2B area and offers products or services for business or organizations

  • You are involved in Social Selling and you notice the importance of  content in this method

  • You want to increase the visibility of your company among potential customers and increase the value of your sales leads

  • You want to support sales by generating leads but also by creating useful content for later steps in the sales process

What will you learn?

  • During the training you will learn how to plan, prepare and implement an effective content marketing strategy focused on B2B sales support

  • You will find out where to start and what cannot be missed in marketing content activities

  • You will learn how to measure the sales effectiveness of your content marketing activities

  • You will find out what Buyer Personas really are and what role they play in creating effective content

  • You will learn interesting examples of B2B content marketing activities that bring the best results in small and medium-sized organizations

  • You will learn the most common mistakes in planning and implementing content marketing in B2B

 Would you like to know more?

szkolenia en content marketing

Modern B2B sales and marketing - a session for managers

szkolenia en marketing automation

Interactive session on modern methods, practicing tools for integrated marketing and sales activities on the B2B market

Who is this session for?

  • You will benefit most from this training if:

    You are an owner, board member or manager of an organization focused on a business client

  • Your company is planning international expansion and looking for new channels to reach its customers

  • You are responsible for sales and want to increase the effectiveness of sales processes

  • You want to increase the visibility of your company among potential customers and increase the value of your sales leads

  • You are conducting or preparing a digital transformation in the area of customer acquisition and service

What will you learn?

  • During the training you will learn how to plan, prepare and implement an integrated marketing and sales activities on the B2B market

  • You will learn about good practices and mistakes that are worth avoiding in introducing modern B2B sales support methods

  • You will find out how to carry out in practice the process of integrating marketing and sales activities focused on a business client

  • You will learn how to measure the sales effectiveness of marketing activities

  • You will learn about modern IT tools, which will help you to promote your sales and marketing activities to new markets

 Would you like to know more? 

Łukasz Kosuniak prowadzący szkolenie

Łukasz Kosuniak

B2B Marketing Consultant, Head of Consulting Grow Consulting

  • CEO | Head of Consulting at Grow Consulting

  • Practitioner, long-standing B2B marketing manager (Samsung, Microsoft)

  • He managed the first independent implementation of a corporate marketing automation system in Poland.

  • He trained over three thousand B2B sellers and marketers

  • Currently he supports companies in developing and implementing an effective marketing strategy using digital marketing tools like Marketing Automation, Social Selling, Sales Enablement.

  • Author of the book The ABC of B2B Marketing  and several publications in the field of B2B Marketing, Marketing Automation, Sales Enablement.

  • University lecturer, educator, consultant.
  •  

Contact us for details

Choose the most convenient form of contact:

  • Please use the form to ask your question and we will contact you immediately.

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Book conversation 

You decide when you want to talk to us

 

  • Call +48 22 321 94 55

  • Email: lukasz.kosuniak@growconsulting.eu

 

Find out what you will gain from dedicated workshops and training courses

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