We offer you an interactive training on the basics of modern and effective B2B marketing. The training develops issues discussed in the book – The ABC B2B Marketing.
You will benefit most from this training if:
You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department.
Your company operates in the B2B area - offers products or services for your business or organization
Your company operates in the B2B area and offers products or services for business or organizations
You are in charge of sales and want to get more leads from digital activities
You manage a small or medium-sized company and want to develop the competence to obtain leads on the Internet
You are a marketing and sales consultant
You support small and medium-sized B2B companies and want to learn the benefits of marketing automation
During the training you will learn how to plan, create and implement an effective strategy of customer sourcing through the methods and tools of B2B marketing
You will learn what actions are necessary for effective sales-oriented marketing activities
You will learn how to convince the management to engage and support the building of an effective team and marketing strategy in B2B
You will learn interesting examples of activities that bring the best results in small and medium organizations
You will learn the most common mistakes that are recommended to avoid when introducing marketing automation in your company
Interactive workshop on professional use of business social networks in marketing and B2B sales support
You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department.
You build a B2B marketing or sales team and want to provide the relevant cooperation between these teams
Your company operates in the B2B area - offers products or services for business or organizations
You are involved in Social Selling and you see how important the content is in this method
You are preparing to launch social selling activities in your organization and want to learn best practices
During the training you will find out how to plan, prepare and program social sales in a B2B organization
You will find out why marketers should become organizers of social selling activities in an organization
You will find out what elements and resources need to be secured to make social selling activities effective
You will learn the role of content marketing and marketing activities in the social selling program
You will learn about interesting examples of social selling B2B activities which bring the best results in small and medium organizations
You will learn about the most common mistakes in planning and implementing social selling activities
Interactive training on using the HubSpot system to support B2B sales and marketing
HubSpot is not only a marketing automation and CRM system, but it is also a methodology of Inbound Marketing proven in many companies, which allows us to generate high-quality sales leads. Find out how HubSpot can be useful in your company.
You will benefit most from this training if:
You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department
Are you looking for a system that integrates functions such as e-mail marketing, marketing automation, lead generation, blog and social media publication management, campaign ROI analysis, sales support, CRM
You use simple e-mail marketing systems or look for an alternative to your current marketing automation system
Marketing activities in your company are or will be integrated into the sales process
During the training you will find out how to plan, prepare and program social sales in a B2B organization
You will learn why marketers should become organizers of social selling activities in an organization
You will find out what elements and resources need to be secured to make social selling activities effective
You will learn the role of content marketing and marketing activities in the social selling program
You will learn interesting examples of social selling B2B activities which bring the best results in small and medium organizations
You will learn the most common mistakes in planning and implementing social selling activities
Thanks to the information gained during the training you will learn about the possibilities of the HubSpot system and decide whether it is a solution for your company
Knowledge of the most important elements of the Inbound Marketing methodology will help you learn the functioning of modern B2B marketing teams
We will also make it easier for you to convince managers and sales teams to introduce HubSpot as an effective tool to increase the effectiveness of marketing and sales
Interactive workshop on planning and creating content to support the sales process based on ABC Marketing B2B book
You will benefit most from this training if:
You are a manager or B2B marketing specialist in a company that employs 3 or more people in the marketing department
Your company operates in the B2B area and offers products or services for business or organizations
You are involved in Social Selling and you notice the importance of content in this method
You want to increase the visibility of your company among potential customers and increase the value of your sales leads
You want to support sales by generating leads but also by creating useful content for later steps in the sales process
During the training you will learn how to plan, prepare and implement an effective content marketing strategy focused on B2B sales support
You will find out where to start and what cannot be missed in marketing content activities
You will learn how to measure the sales effectiveness of your content marketing activities
You will find out what Buyer Personas really are and what role they play in creating effective content
You will learn interesting examples of B2B content marketing activities that bring the best results in small and medium-sized organizations
You will learn the most common mistakes in planning and implementing content marketing in B2B
Interactive session on modern methods, practicing tools for integrated marketing and sales activities on the B2B market
You will benefit most from this training if:
You are an owner, board member or manager of an organization focused on a business client
Your company is planning international expansion and looking for new channels to reach its customers
You are responsible for sales and want to increase the effectiveness of sales processes
You want to increase the visibility of your company among potential customers and increase the value of your sales leads
You are conducting or preparing a digital transformation in the area of customer acquisition and service
During the training you will learn how to plan, prepare and implement an integrated marketing and sales activities on the B2B market
You will learn about good practices and mistakes that are worth avoiding in introducing modern B2B sales support methods
You will find out how to carry out in practice the process of integrating marketing and sales activities focused on a business client
You will learn how to measure the sales effectiveness of marketing activities
You will learn about modern IT tools, which will help you to promote your sales and marketing activities to new markets
Prowadzący szkolenia
CEO | Head of Consulting at Grow Consulting
He managed the first independent implementation of a corporate marketing automation system in Poland.
He trained over three thousand B2B sellers and marketers
Author of the book The ABC of B2B Marketing and several publications in the field of B2B Marketing, Marketing Automation, Sales Enablement.
Choose the most convenient form of contact:
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Set up a meeting to:
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Call +48 22 321 94 55
Email: lukasz.kosuniak@growconsulting.eu
Find out what you will gain from dedicated workshops and training courses