HubSpot Content Hub

A comprehensive AI-driven content marketing platform.

 

Build websites that adapt and personalize for specific audiences, manage a blog, and instantly create landing pages.

 

Generate leads with CTAs, forms, and gated content.

 

Efficiently create content with the help of cutting-edge generative artificial intelligence solutions.

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Quality or efficiency in creation? You don't have to choose!

Hub Spot Content Hub – Your content command center

The role of content in marketing has gone beyond just being a tool for generating leads. Today, you must provide customers with useful knowledge in an attractive form, quickly and across multiple channels.

 

Conduct effective content marketing activities. Create engaging content that will make your brand memorable to customers.

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What can Hubspot Content Hub give you?

Content that drives your business

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In the digital world, content surrounds us. Its role has evolved far beyond just being a tool for generating leads. Marketers must create more content than ever before, distribute it across more channels, and meet customers at every stage of their journey, ensuring the content is highly personalized for the buyer.

 

This is no easy task, as the demand for content grows exponentially while team resources remain unchanged. At the same time, it is increasingly difficult to identify unique topics that can cut through the noise and engage target audiences, who are overwhelmed by a deluge of content. Optimizing existing content to ensure its freshness and effectiveness is hard to maintain.

 

Managing content, teams, and branding on a large scale is time-consuming and risks inconsistency. Processes and tools are needed that help create content faster, focus on its quality, and manage it without wasting time on tool integration and data acquisition.

 

To address this challenge, marketers need a single content marketing tool that enables them to create content and manage personalized experiences throughout the customer journey.

 

Content Hub is a comprehensive, AI-powered content marketing software that makes effective content marketing possible again.

 

Furthermore, Content Hub is designed to work with Marketing Hub, Sales Hub, Service Hub, and Operations Hub, allowing you to manage the entire process of marketing, sales, and customer service in one system. Connect your Content Hub with Marketing Hub to get everything your marketing department needs in Marketing+.

 

We are a Platinum HubSpot partner, enabling us to fully leverage its capabilities. With many implementations that have given us the necessary experience, we are able to meet even the most sophisticated expectations of our clients. Achieving Platinum Partner status also means that we consistently implement and develop HubSpot standards for our clients and stay up to date with HubSpot innovations.

 

Main features

HubSpot CMS Hub - manage the customer experience

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Website Builder

 


 

  • Easily create a new website or microsite with an AI-assisted website builder.
  • Build and modify pages using drag-and-drop functionality and flexible, ready-made or custom themes.
  • Edit and publish content using no-code tools, while providing developers with local development environments.

Blog

 


 

  • Easily plan and create content using an AI generator.
  • Seamlessly edit content using a template that matches your branding.
  • Post images, photos, and videos.
  • Collaborate with others in your team on subsequent publications.
  • Benefit from automatic adaptation of each publication to mobile device screens.
  • Utilize SEO tips to enhance the positioning and searchability of your content.
  • Use built-in tools to promote your posts on social media.

Landing Page Builder

 


 

  • Easily create beautiful and professional landing pages with a drag-and-drop editor.
  • Convert visitors to your site into leads using forms.
  • Enhance your pages using analytics and SEO tips.
  • Use landing pages to launch new products, promote specials, or register for events.
  • Personalize your pages using CRM data or smart content modules that display different content to different audience segments.
  • Utilize built-in reports or create your own.

SEO

 


 

  • Use a tool that checks your website for search engine optimization.
  • Utilize precise suggestions on what to change to make your site more SEO-friendly.
  • Identify which recommendations are important and have a greater impact on good SEO.
  • Build pages using a website builder that assists in achieving proper SEO results.
  • Consciously develop your content to attract the right audience.
  • Create content using a tool that helps you obtain semantic clusters.

Forms

 


 

  • Easily create ready-to-use forms.
  • No technical skills are needed to build forms in a drag-and-drop editor.
  • Embed forms on your landing pages and websites.
  • Automatically save form data in your CRM database.
  • If necessary, connect automatic email sending to each person who fills out a form.
  • Monitor the performance of your forms using built-in or custom reports.

Lead Generation

 


 

  • Create compelling CTAs without the need for a designer.
  • Display the most relevant and effective CTAs based on CRM data.
  • Test what works to optimize your CTAs.
  • Use member-only blogs to generate higher quality leads through exclusive blogs and protect premium content from AI scanners.
  • Publish gated content. Identify unknown visitors to personalize experiences for individual users.
  • Generate special access through custom portals, event platforms, and other tailored experiences.

AI-Assisted Content

 


 

  • Generate images for blog posts, landing pages, marketing emails, and social media posts.
  • Create royalty-free images that perfectly match your content. Easily crop and edit images to fit the appropriate proportions for different channels.
  • Translate pages and blog posts into multiple languages with a simple click. Reach new markets by translating your site's content into various languages. Automatically link variants in different languages to simplify management.
  • Create new, AI-generated content for blogs, emails, SMS, and social media using your brand's unique voice.

Video and Podcasts

 


 

  • Seamlessly integrate video into your content by adding forms and CTAs directly from the module. Obtain detailed reports on video viewership to analyze what resonates most.
  • Effortlessly transform written content into engaging podcasts. Expand your reach by connecting with audiences who prefer audio content.
  • Reduce the time and effort needed for audio content production with AI tools.
  • Create audio versions of blog posts to better accommodate content preferences. Tailor the tone and human voice of audio content.

Content Remix

 


 

  • Transform your content across multiple channels and formats with just a few clicks.
  • Quickly generate landing pages, ads, social media posts, audio, images, and more to reach customers where they are.
  • Enter the world of podcasting and emerging social channels with ease, thanks to streamlined content creation and management.

Analytics, Reporting, Insights

 


 

  • Use analytics to identify the sources of traffic on your site. Track traffic coming from organic searches, direct traffic, paid searches, social media, affiliate marketing, and other marketing campaigns.
  • Monitor the number of visitors, the conversion rate of visitors to contacts, contacts to leads, and leads to customers.
  • By observing conversion paths, optimize the cost of acquiring traffic. Understand where you are losing and gaining. By integrating sales data from CRM with site traffic data, uniquely view the entire conversion path.
  • Quickly learn, transform data streams into knowledge. Improve your site and content. Increase the number of leads and accelerate the conversion dynamics.

Security

 


 

  • Use a website management and maintenance system that features an enterprise-grade web firewall, system or private SSL, and a Content Delivery Network.
  • Don’t worry about loading CMS plugins.
  • Enjoy a fast website that is secure for both you and your visitors.
  • Benefit from the support of a response team that ensures the security and functionality of your site 24/7

Personalization

 


 

  • Based on data collected in HubSpot, build pages that are tailored to the needs of your audience.
  • Display specific data collected in the database on the page when visited by the right person.
  • Use "smart content" – content blocks that appear to visitors who meet the criteria of a segment.
  • Utilize tools that allow for the creation of calculators, offer-building functions, event registrations, markets, or listings using geolocation.
  • Easily build a multilingual website.