HubSpot Marketing Hub

Technology that creates opportunities

All your marketing in one place

Get your audience interested with well-chosen content. Engage them to acquire leads, and turn leads into satisfied customers who become promoters of your brand.

From content strategy to creating and publishing content to analyzing your marketing efforts - at all these stages, well-chosen tools will help you operate more effectively. With Marketing Hub, you'll get the most out of your blog, social media, emailing, landing pages and more...

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What can the Marketing Hub do for you?

Get the most out of digital marketing

Marketing Hub is a software that includes a complete set of tools for marketing automation and lead generation in the spirit of inbound marketing. Say goodbye to scattered data and wasting time transferring it between systems. From now on, you can have everything you need in one place to provide a unique experience at every stage of the sales funnel and increase conversion rates.

With Marketing Hub, you will optimize your content for SEO. In just a few moments, you can create a form and CTA without needing to code. You will be able to publish and track mentions of your company on social media and manage advertisements. You can connect with customers via email, SMS, and messaging apps. Reaching target groups and generating leads has never been easier!

Marketing Hub can be integrated with sales tools, including external ones. Improve the flow of information between marketing and sales! Over 1,590 custom integrations allow you to continue using your favorite apps and combine existing data.

Marketing Hub is also designed to work with Sales Hub, Service Hub, Operations Hub, and Content Hub, enabling you to manage the entire process of marketing, sales, and customer service in one system. Connect Marketing Hub with Content Hub to get everything you need for effective, modern marketing.

We are eager to help you fully utilize the capabilities of Marketing Hub. We are one of the first HubSpot partners in Poland. Currently, as a Platinum Partner with many implementations to our credit, which have given us the necessary experience, we are able to meet even the most sophisticated expectations of our clients.

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Main features

HubSpot Marketing Hub - results under your fingertip

Social media

Connect social media accounts on SoMe channels such as LinkedIn, Facebook, Instagram, Twitter and manage publications from one place.
Control contributions
Inform relevant members of your team when certain keywords appear in statements,
Send email alerts to your sales department if relevant words appear in statements
Track social media interactions, which are linked in HubSpot to contacts in CRM and complete the contact's digital profile

SEO

Use a tool that checks your site for search engine optimization.
Use precise hints on what to change to make your site more SEO-ready.
Check which recommendations are important and have a greater impact on good SEO.
Build pages in a page builder that helps you get the right SEO results.
Consciously develop your content to attract the right audience.
Build content using a tool that helps you get semantic clusters. SEO will like your site for it.

Manage your ad performance

Connect your advertising account to HubSpot Marketing Hub.
Create tailored ad audience segments
Create personalized ads
Use ad conversion events
Use a lookalike feature that automatically selects the right ad recipients similar to your site visitors or placed in the right segment
Check in real time whether an ad is generating costs or profits
Use attribution reports to learn about the effectiveness of a given ad at different stages of your customer's purchase journey
Target leads from your ads to the right audiences in your company with workflows

Live chat and bots

Add live chat to your site in a few clicks
Define on which pages you want the chat to appear
Live chat conversations are forwarded to the right people in your team
Statements from live chat are saved in your CRM database and enrich the knowledge of your contacts
Easily customize the look and behavior of the chat according to your needs
Activate the collection of basic data using a form built into the chat, if necessary. In the same way, you can enable the acquisition of consents for communication.
Build different chats for different subsites
During peak hours or when you are out of the office, set up automatic bots
The bots will help you qualify leads, make appointments
Each affair is saved in a dedicated mailbox and is linked to a specific record
You can operate live chat also from the mobile version of HubSpot

Form Builder

Easily create job-ready forms.
Embed forms on your landing pages and websites.
You don't need IT skills to build forms in the drag-and-drop editor
Data from forms is automatically stored in the CRM database
If necessary, connect sending automatic emails to each person who fills out a form
Monitor the functioning of forms with built-in or custom reports

Email Wizard

Easily create emails in a drag-and-drop wizard.
Create a database of email templates so that subsequent users can use the ready-made templates.
Insert personalized content using CRM data or smart content blocks. Insert different content blocks for contacts from different segments or who are in different phases of the customer's buying journey.
Use A/B testing to make your emails deliver better results
Observe when recipients open your email and when they click on a particular link included in the email.
Recipients' interactions with emails are saved in your CRM database and enrich your contact's profile. You can later use this to build further marketing activities (e.g. segmentation).
Create customized paths to enrich your audience's knowledge and experience.
Understand who is moving in the buying rpocesse and who is not yet ready to do so.
Use emails to warm up leads.
Use built-in or reports you've created.
Turn sending emails into knowledge about audience behavior. Turn knowledge into action.

Email marketing

Increase email open and click-through rates
Create emails that are automatically tailored to each recipient
Do it all yourself - without the help of designers or IT

Account Based Marketing

If necessary, create your own Account Based Marketing (ABM).
Identify profiles of ideal customers. Assign companies according to selected criteria automatically.
Create buying roles and assign individual employees of a potential customer or client to specific roles. Create role discovery mechanisms as needed. Automate these processes.
Build customized communications for each of the different roles that members of the purchasing committee play.
Ensure communication and collaboration among your team members engaged for different tasks in the ABM work model.
Learn easily. Analyze your operations, learn lessons and make improvements. Have analyses and reports quickly and easily.

Track and manage leads

Use detailed data collected by the system to personalize and improve communications with leads.
The data is arranged in a time series. You can filter them by the type of event recorded or lead interaction. The CRM database collects all the information about the audience's point of contact with your interactions.
A single database collecting interactions from social media, ads, your website, sales meetings, phone calls, emails, videos or text messages gives you unique capabilities. Based on a holistic view of your audience's interactions, you are able to learn faster and increase the results of your activities.
Based on interaction histories, you can build automatic mechanisms to value leads (lead scoring).
Build segmentation based on multi-faceted assessments of a lead's readiness to buy, so your sales team can make the best use of their time.
Warm up leads that have not yet reached purchase readiness.
Easily use ready-made or created reports. Learn, develop, grow.

Analytics

A single database collecting interactions from social media, ads, your website, sales meetings, phone calls, emails, videos or text messages gives you unique capabilities. Based on a holistic view of your audience interactions, you are able to learn faster and increase the results of your efforts.
This is facilitated by built-in analytics and reports and a drag-and-drop wizard environment for building new reports.
Collect customer lifecycle information starting from an anonymous visit to your site to the point at which they become a loyal customer.
Use reports on web traffic to your site, vendor activity, service activities, effectiveness of using your knowledge base, interaction with your ads, interaction
Your social media posts, check the dynamics of leads in the marketing and sales funnel. You can find all this and more in the reporting environment.
You can compile reports into information cockpits, where on a single page different reports can give you a quick overview of different aspects of a process.

Scoring

The platform allows you to build mechanisms that perform automatic scoring of a given contact, lead, company or deal based on defined criteria.
HubSpot allows you to get a unified view of the customer. You now have the ability to which information, what kind of interactions with the recipient best define their role and place in the buying process.
Based on these important data dimensions, you build an automatic evaluation mechanism.
You easily segment contacts, companies or deals because of a given rating (scoring). This increases the efficiency of many processes in your company.

Marketing campaigns

Gather all the elements used in a given thread of marketing activity into a single campaign.
Use a simplified report showing synthetic results of a wide variety of marketing impact elements.

Reports

HubSpot Marketing Hub uses the system's unified database, where all interactions with prospects or customers are at the click of a mouse.
Use the existing library of reports or create new ones based on the drag-and-drop form builder.
Use data on visits to your website, landing pages, form submissions, social media interactions, activity from your salespeople, interactions with your ads, phone calls, contact histories with your customer support department, from phone call data, online meeting data and wile more in your marketing efforts. Create precision marketing.

Attribution models

Find out which marketing influencers have what effect on acquiring a new contact, changing a potential customer's buying mood, or making a transaction.
Was it contact on your sites that influenced the creation of a contact? And if so, was it articles published on the blog, sub-pages on the main site, or perhaps news published in the knowledge base.
Take the opportunity to test the impact of publishing content on social media and having conversations with them on the decision to turn a visitor into a contact in your database.
Use one of the many attribution algorithms (first interaction, last interaction, linear, U-shaped, time decay).

Predictive Lead Scoring

Automate lead scoring using a machine learning-based scoring mechanism (predictive lead scoring).
Use the data and machine learning process to determine the likelihood of a contact closing a deal.
Use this mechanism also to prioritize contacts and leads.

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