Check out jam-packed agenda below to get an insight into the wisdom our emerging product leaders will be sharing. Also check different Views of the module: Day By Day, Tabs (View 1), Tabs (View 2) & Tabs (View 3)
February 14
Day 1: Friday
09:00 – 09:45
Welcome breakfast & registration
Don't forget to bring your event pass so you can walk right in and get a coffee.
09:45 – 10:30
Chairperson opening remarks
Welcome to the Product Marketing Summit Austin. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
Donald Wolfe
Director of Product Marketing, Bandhub
10:30 – 11:15
Evolving from content monkeys
Feeling overloaded with content needs? From weekly blog posts to webcasts, the content asks of product marketing can make you start to feel like a cog in the demand generation machine. Linda knows exactly what this feels like.
Linda Weaver
Head of Product Marketing, Brandhub
11:15 – 12:30
Four practical & painless ways to find your voice of customer
There is always a way to listen to your customer. Whether you are at a start-up or enterprise, product marketers can adapt any or all of these four distinct methodologies to reign in feedback to pass along to their stakeholder teams.
Get the answers you've been searching for, network, connect & overcome your challenges in this insightful & collaborative roundtable session.
Regina Sanchez
Senior Product Manager, Codechat
13:15 – 13:45
Coffee break
A chance to network with your product marketing peers, form long-lasting connections, and mingle with our vendors.
13:45 – 14:30
How to know when your message is the problem
Irma Santiago
Executive Vice President of Product
14:30 – 16:00
Afternoon break
Time to re-fuel
16:00 – 17:00
Off the record: an unscripted conversation where our speakers dig deeper into the themes of the day
17:00 – 19:00
Cocktail time!
Join us for a drink with your fellow participants
February 15
Day 2: Saturday
09:00 – 09:45
Registration
Don't forget to bring your event pass so you can walk right in and get a coffee.
09:45 – 10:00
Welcome to day two
Leocharis Bell
Founder, JSUP
10:00 – 10:45
From evolution to revolution
Decoding change is hard, but we can learn a lot from those who have embraced evolution and those who brought revolution in times of adversity. Design has undergone a monumental shift — impacted by environmental, social and technological factors.
Huctia Lindeman
Head of Design & Research, Likework
10:45 – 11:30
Be a better design leader (and build a healthy team) through honesty, transparency & trust
Design teams are rife with burnout, low morale and inefficiencies. These unhealthy and unsustainable practices lead to negative cultures and high turnover.
Grab a drink and a snack and take the opportunity to connect with your peers.
11:45 – 12:30
Frying pan to the fire, choosing the unpopular path
Designers have a tick, we have an innate need to critique. It comes easy to us, it’s always obvious what should have happened, when, and to what end.
Violentilla Millikan
Director of Product, Bandhub
12:30 – 13:15
In conversation: Adaptive leadership
Leadership is rarely easy. It is often the role of the leader to steady the ship, to help provide clarity in times of uncertainty. But how do we adapt to these changes?
Antagoras Mehler
Head of Design, JSUP
13:15 – 14:30
Lunch
Time to break bread together and share your thoughts on the morning talks. Limited places are available at our topic themed lunch tables - sign up at the registration desk.
14:30 – 15:30
It's okay to be the boss!
By nature designers thrive in the realm of collaboration and connectedness, generating feelings of mutual identification and empathy with others. As individual contributors this is a wonderful strength, but when designers step into leadership positions with new levels of accountability, collaboration is no longer enough. At this level it is important for leaders to understand and utilize hierarchical power.
15:30 – 16:15
Afternoon break
Time to re-fuel
16:15 – 17:00
Off the record: an unscripted conversation where our speakers dig deeper into the themes from the day
17:00 – 19:00
Drinks reception
Please join us to raise a glass to two days of learning and connection
Senior Product Marketing Manager, TravelNet Solutions, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.
Donald Wolfe
Director of Product Marketing, Bandhub
Donald Wolfe
Director of Product Marketing, Bandhub
Donald Wolfe is the Director of Product Marketing at Brandhub, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.