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Conference program

Check out jam-packed agenda below to get an insight into the wisdom our emerging product leaders will be sharing. Also check different Views of the module: Day By Day, Tabs (View 1), Tabs (View 2) & Tabs (View 3)

09:00 – 09:45

Welcome breakfast & registration

Don't forget to bring your event pass so you can walk right in and get a coffee.
09:45 – 10:30
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Chairperson opening remarks

Welcome to the Product Marketing Summit Austin. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
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Donald Wolfe
Director of Product Marketing, Bandhub
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10:30 – 11:15

Evolving from content monkeys

Feeling overloaded with content needs? From weekly blog posts to webcasts, the content asks of product marketing can make you start to feel like a cog in the demand generation machine. Linda knows exactly what this feels like.
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Linda Weaver
Head of Product Marketing, Brandhub
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11:15 – 12:30

Four practical & painless ways to find your voice of customer

There is always a way to listen to your customer. Whether you are at a start-up or enterprise, product marketers can adapt any or all of these four distinct methodologies to reign in feedback to pass along to their stakeholder teams.
Karen Christensen
Senior Product Marketing Manager, TravelNet Solutions
12:30 – 13:15
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Conversational roundtable discussions: Problem-solving

Get the answers you've been searching for, network, connect & overcome your challenges in this insightful & collaborative roundtable session.
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Regina Sanchez
Senior Product Manager, Codechat
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13:15 – 13:45

Coffee break

A chance to network with your product marketing peers, form long-lasting connections, and mingle with our vendors.
13:45 – 14:30
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How to know when your message is the problem

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Irma Santiago
Executive Vice President of Product
14:30 – 16:00

Afternoon break

Time to re-fuel
16:00 – 17:00

Off the record: an unscripted conversation where our speakers dig deeper into the themes of the day

17:00 – 19:00

Cocktail time!

Join us for a drink with your fellow participants
09:00 – 09:45

Registration

Don't forget to bring your event pass so you can walk right in and get a coffee.
09:45 – 10:00
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Welcome to day two

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Leocharis Bell
Founder, JSUP
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10:00 – 10:45

From evolution to revolution

Decoding change is hard, but we can learn a lot from those who have embraced evolution and those who brought revolution in times of adversity. Design has undergone a monumental shift — impacted by environmental, social and technological factors.
Huctia Lindeman
Head of Design & Research, Likework
10:45 – 11:30

Be a better design leader (and build a healthy team) through honesty, transparency & trust

Design teams are rife with burnout, low morale and inefficiencies. These unhealthy and unsustainable practices lead to negative cultures and high turnover.
Karen Christensen
Senior Product Marketing Manager, TravelNet Solutions
11:30 – 11:45

Morning break

Grab a drink and a snack and take the opportunity to connect with your peers.
11:45 – 12:30
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Frying pan to the fire, choosing the unpopular path

Designers have a tick, we have an innate need to critique. It comes easy to us, it’s always obvious what should have happened, when, and to what end.
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Violentilla Millikan
Director of Product, Bandhub
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12:30 – 13:15
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In conversation: Adaptive leadership

Leadership is rarely easy. It is often the role of the leader to steady the ship, to help provide clarity in times of uncertainty. But how do we adapt to these changes?
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Antagoras Mehler
Head of Design, JSUP
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13:15 – 14:30

Lunch

Time to break bread together and share your thoughts on the morning talks. Limited places are available at our topic themed lunch tables - sign up at the registration desk.
14:30 – 15:30

It's okay to be the boss!

By nature designers thrive in the realm of collaboration and connectedness, generating feelings of mutual identification and empathy with others. As individual contributors this is a wonderful strength, but when designers step into leadership positions with new levels of accountability, collaboration is no longer enough. At this level it is important for leaders to understand and utilize hierarchical power.
15:30 – 16:15

Afternoon break

Time to re-fuel
16:15 – 17:00

Off the record: an unscripted conversation where our speakers dig deeper into the themes from the day

17:00 – 19:00

Drinks reception

Please join us to raise a glass to two days of learning and connection
09:00 – 10:00

Breakfast

Third day breakfast
10:00 – 12:00

Conference Summary

Finalizing the knowledge