Conference program
Check out jam-packed agenda below to get an insight into the wisdom our emerging product leaders will be sharing.
09:00 - 09:45
Welcome breakfast & registration
Don't forget to bring your event pass so you can walk right in and get a coffee.
09:45 – 10:30
Chairperson opening remarks
marketing
product
digital
hubspot
Welcome to the Product Marketing Summit Austin. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
Donald Wolfe
Director of Product Marketing, Bandhub
Karen Christensen
Head of Design, Bandhub
Antagoras Mehler
Digital Designer, Bandhub
10:30 – 11:15
Evolving from content monkeys
content
product marketing
hubspot
design
Feeling overloaded with content needs? From weekly blog posts to webcasts, the content asks of product marketing can make you start to feel like a cog in the demand generation machine. Linda knows exactly what this feels like.
Linda Weaver
Head of Product Marketing, Brandhub
11:15 – 12:30
Four practical & painless ways to find your voice of customer
market research
product
business growth
customer
There is always a way to listen to your customer. Whether you are at a start-up or enterprise, product marketers can adapt any or all of these four distinct methodologies to reign in feedback to pass along to their stakeholder teams.
Chris Karensen
Senior Product Marketing Manager, TravelNet Solutions
12:30 – 13:15
Conversational roundtable discussions: Problem-solving
Get the answers you've been searching for, network, connect & overcome your challenges in this insightful & collaborative roundtable session.
Regina Sanchez
Senior Product Manager, Codechat
13:15 – 13:45
Coffee break
A chance to network with your product marketing peers, form long-lasting connections, and mingle with our vendors.
13:45 – 14:30
How to know when your message is the problem
marketing
product
digital
hubspot
Welcome to the Product Marketing Summit Austin. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
Irma Santiago
Vice President of Product, JSUP
Leocharis Bell
Founder, JSUP
09:45 – 10:30
Designer Conference opening
Full of unforgettable sessions and learnings.
10:30 – 11:00
Designer Speach
A report on modern design and its role in marketing as well as in everyday life
Antagoras Mehler
Digital Designer, Bandhub
11:00 – 12:00
This is customized Event item
marketing
This is just a "customization event" to show how much each individual event item can be customized.
Karen Christensen
Head of Design, Bandhub
09:45 - 10:30
Keynote: The Future of Marketing
strategy
marketing
Explore the future trends in marketing and how to stay ahead in the rapidly evolving landscape.
10:30 - 11:15
Breakout Session: Leveraging Data for Targeted Campaigns
data analytics
Dive into data-driven strategies that can enhance campaign performance and maximize ROI.
Lisa Martinez
Senior Data Analyst, AdMetrics
11:45 – 12:00
Panel Discussion: Building Stronger Customer Connections
Join industry leaders as they discuss the importance of building deeper, lasting relationships with customers through personalized experiences
12:00 – 13:00
Networking Lunch
Connect with fellow professionals, exchange ideas, and explore potential collaborations in a relaxed environment.
9:00 - 10:00
Workshop: Crafting a Winning Content Strategy
content marketing
Learn how to create a content marketing plan that aligns with business goals and attracts your target audience.
Emily Rogers
Content Strategist, StoryWeave
10:00 – 11:30
Case Study: Successful Product Launch Strategies
product marketing
Analyze real-world examples of successful product launches and the marketing strategies behind them.
Johnathan Cruz
Head of Product Marketing, TechVerse
11:30 – 12:00
Coffee Break
Take a break, enjoy refreshments, and continue networking with peers.
7:00 - 8:00
Early birds breakfast
Breakfast with the designer. Discussion of the role of design in everyday life
Antagoras Mehler
Digital Designer, Bandhub
8:00 – 10:00
Break
A short break until the next performance
10:00 - 12:00
Fireside Chat: The Role of AI in Marketing
Discuss how artificial intelligence is transforming marketing practices and what the future holds.
David Ford
VP of Marketing, NextGenTech
11:00 – 11:30
Closing of the conference
A final word from the Director of Product Marketing, summarizing our three-day conference.
Donald Wolfe
Director of Product Marketing, Bandhub
11:30 – 14:00
Buffet
Buffet with conference guests
Karen Christensen
Karen Christensen
Head of Design, Bandhub
Karen Christensen is the Head of Design at Brandhub, where she leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.
Antagoras Mehler
Antagoras Mehler
Digital Designer, Bandhub
Antagoras Mehler is a talented digital designer at Brandhub, known for his innovative approach to branding and user experience. Specializing in creating visually compelling and functional digital interfaces, Mehler seamlessly blends creativity with technical expertise.
Antagoras Mehler is a talented digital designer at Brandhub, known for his innovative approach to branding and user experience. Specializing in creating visually compelling and functional digital interfaces, Mehler seamlessly blends creativity with technical expertise.
