1. Pop-up management for both Contacts and Visitors. We use the full range of Eloqua Tracking functionality.
2. Use the full functionality of Eloqua landing page to create a pop-up look and feel.
- To optimize the code and interaction with web browsers we use one ELQ LP for desktop and another for pop-up for mobile phone browsers. We use LP in ELQ - we use all LP functionality, change LP, change pop-up.
- In the pop-up, you can post an Eloqua form. This makes possible:
- use all Eloqua Form Processing Steps,
- saving information about interaction of a given contact or a new contact in a selected data object (including Custom Data Objects).
3. To increase the possibility of building unique and individualized interactions with a given contact, we use the following Eloqua functionalities: Segmenting, Lead Scoring, Shared Filters, Shared Lists, Campaigns and Data Programs.
4. The information about pop-up interactions can be used to build a richer set of data and a more complete picture of the contact. The information stored in Eloqua about pop-up reactions can be further segmented or processed in the system.
5. If necessary, pop-up interactions can also be seen in Eloqua Contact Details or in Eloqua Sales Tools - in the Profiler or in the Outlook embedded Profiler.
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